Creating a new world

The old media world is dying.

Traditional media is killing itself.

Audiences are tired of being lectured about political fads when reading books or watching television. As a result, many are turning away.

Those pushing the agenda know what they are doing, so we should have no sympathy for their fate.

Some in medialand might be true believers in The Message. These tend to be obvious. Activists posing as journalists, their irrationality is usually evident as they harass us about racism or climate while we are enjoying ourselves.

Most are not like this. They have made a calculation they can profit from elite preoccupations with control and power despite knowing the narratives are false. They are collaborators in a destructive fight to control society.

Covid alone demonstrated this. Almost no one in the media stood up against tyranny when it mattered. They had too much to lose. They said nothing when ordinary people needed them the most.

The recent election in the US was another example. The entire Western media united against Trump. His victory brought out the worst of their instincts, thwarted as they were by millions not obeying their commands. They were clearly aghast normal people had ideas of their own.

They deserve what is coming. They deserve to lose their privileged place in society.

This process is now underway, and it seems to be irreversible.

No thanks

Despite the colossal resources poured into narratives to shape society it is clear the media no longer convinces as it once did.

A minority are never fooled. A much larger number just take a little time to begin questioning things that don’t make sense.

It is this cohort they are now losing. They are questioning what the media are selling, from endless broken climate predictions to black vikings.

Despite vigorous pushback, and the branding of questioners as extremists, the typical response from normal people is not rage or revolution. It is indifference. Boredom. Occasional annoyance at the pontification, but usually just audiences tuning out. They leave to go elsewhere.

Does this mean the end of the media? Yes, at least in its current form. But it doesn’t mean the end of entertainment, informative news, documentaries, film, music or art. Far from it.

We are the future

We must ignore the apparent dominance of the traditional media outlets. They will never report their own decline. They believe themselves to be crucial gatekeepers of cultural knowledge. They believe we cannot function without their guiding hand.

Thanks to their arrogance media professionals are destroying all the advantages they inherited from a more honest past. They imagine themselves too big to fail. They have few mechanisms left to stop their destruction as political fads distort their operations. Just ask Disney employees.

This means audiences will ultimately be forced to look elsewhere as many are already doing. Anyone reading this who is interested in producing novels, films, music or other creative things take note.

Do it now. Publish anywhere. The platform is less important than the existence of the work. It is the production of material others wish to consume that we must focus on, whatever difficulties we may have in distributing it to a wide audience.

The future won’t be governed by compromised, exhausted corporations. They have forgotten they operate on goodwill and an expectation of quality, both of which they are burning through quickly. Many are already finished; it just takes time to spend all the money.

The future will also not be managed by hollow companies pretending to be cultural titans. The great publishing houses have been pushing this trope for decades, that they are the custodians of great culture. Yet few of them cultivate authors of note and have become lost promoting writers for the attributes the rest of us are told to ignore; their race, their gender or their private sexual tastes.

This world is dying. It doesn’t even need to be destroyed as it is destroying itself.

But the demand for quality remains. So the incumbents will be pushed aside eventually.

This is what we must focus on, providing the alternative, however modest. Writing stories people want, making films they enjoy watching, music they like listening to and share with others.

Ordinary people hate politics. They are tired of being abused by activists who obsess over nonsense. Opportunities abound for creators who won’t abuse them.

It may seem difficult to make an impact today, but a snowball effect is possible as things evolve. Some may even look back to these times as a kind of golden era where the shackles of the stifling corporate world were closed to us meaning we could do what we liked. We could explore any topic since we were already damned.

It is important to see these developments in this light, as an opportunity to shape our future free from the stifling bonds of someone else’s orthodoxy just like the classics of the past.

We must be the change we want, even if global saturation seems out of reach for now. This is the wrong marker for our ambitions. We must not denigrate ourselves because we can’t get million-dollar publishing deals.

We succeed not by complaining but by producing whatever we can and making it available. Street photography, paintings, music, short stories, novels, epics, films, documentaries; anything counts. Give people what they want.

So let us get to it. Let us not be derailed by the distortions of Western Liberalism in its terminal phase, but instead create our own works and use them to paint right over the George Floyd murals and the climate rallies no one will remember.

Whether you think of it as art or fun or a homage to the greats doesn’t matter. Get it done and get it out there, whatever it is you do. It all matters.

We become the future by creating it. Do your part if you can.

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If you have work you are producing or highlighting, feel free to leave a note in the comments.

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